Scotland's Women's Game "More Attractive Than Ever"

Parks Motor Group have been announced as the new sponsor of the Scottish Women’s Premier League (SWPL) for the remainder of the 2021/22 season. The deal ensures further financial support for the top levels of women’s football in Scotland and will help expand the leagues further.

The new sponsorship marks five consecutive SWPL seasons with a league sponsor. The league had previously been sponsored by the Scottish Building Society from 2017-2021.

The news of the new title sponsor comes as the league gets ready to start their second round of competitive fixtures as the Scottish Women’s Premier League Cup set to conclude this weekend. Commercial progress with women’s football in Scotland has grown over the past few years with BBC Alba gaining broadcast rights to the SWPL1 and its weekly highlights show, as well as the Scotland National Team’s fixtures being played at Hampden.

Park’s Motor Group’s Marketing Director, Graeme Park, said: “We are delighted to be supporting the women’s game at this exciting time. Park’s has a rich history within the men’s game, with our coaches being used by many teams across the years as well as providing sponsorship and support to many clubs. We’re excited to be extending our involvement in Scottish football and helping to further grow the national game.”

SWF Chair, Vivienne MacLaren, added: “This is a historic moment for SWF, the SWPL, and the entire game. To have a brand such as Park’s Motor Group show their support to girl’s and women’s football in Scotland is a sign of the work that has been done and the progress we plan to make.

“The COVID pandemic was difficult for everyone and I’m sure many had concerns about the momentum of the game. However, today’s deal showcases that the Scottish game is more attractive to commercial sponsors and partners than ever before.”

The new sponsorhip deal should be welcome news for football in Scotland