The influence the Barbie movie had on fashion

By Laurentia Bulbuc

The Barbie movie not only achieved great success in terms of box office numbers but also left a lasting impact on the fashion industry. The success of the Barbie movie and the marketing power behind it creates unique collaborations with various fashion brands. 

Not only did the film cooperate with clothing brands, but they also extended their reach to include shoes and accessories. This innovative approach allowed the movie to captivate audiences beyond just the big screen. 

The start of the movie Margot Robbie has taken the Barbie trend to new heights. Known for her incredible talent and fashion-forward choices, Robbie has become a true icon in the industry. Her ability to recreate some of Barbie's most iconic outfits has given her the status of a fashion influencer. From the glamorous ball gowns to the trendy casual wear, Robbie has truly embraced the essence of Barbie's style. 

Barbie’s iconic plastic heels

The influence of Barbie on the fashion world is undeniable. Major fashion brands like Valentino, Armani, Chanel, Hugo Boss, Ralph Lauren and many others released collections inspired by the iconic doll. Pink, in particular, has become trendier than ever, with Barbie's signature colour dominating runways and street style alike. From vibrant fuchsia to soft pastel tones, pink has become the colour of the season. 

 Accessories have also played a significant role in the Barbie fashion mania. Pink plastic purses and platform shoes similar to Barbie's iconic heels have become must-have garments. These playful items add a touch of elegance to any outfit, allowing individuals to embrace their inner Barbie. 

Barbie accessories

In Glasgow, the influence of Barbie's fashion trend is evident. Local fashionistas have found inspiration in the Barbie movement, using it as a guide to create unique and innovative outfits. The streets of Glasgow have become a runway of pink, with fashion-forward individuals confidently embracing the trend. 

 The Barbie movie's success has not only entertained its audience but has also left a lasting impact on the fashion industry. With collaborations, iconic outfits and popularity of the colour pink, Barbie has become a powerful tool in creating fashion trends. Whether it's high-end fashion brands or local businesses, everyone is jumping on board and embracing the pink revolution. 

LifestyleLaurentia Bulbuc